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Professional Business Advisor

Becoming a CFO

Posted by on May 2, 2017 in Services | Comments Off on Becoming a CFO

CFO stands for Chief Financial Officer and many of the larger businesses have them, not only to ensure that their accounts are in order but also to give financial advice and recommendations. Although most business owners and even Chief Executive Officers (CEOs) can understand accounts as far as the profits and losses are concerned, not so many can understand the full contents of what a financial report may mean and so rely on their CFOs to interpret the finer points. The CFO of course, as originally an accountant themselves and still responsible for the correct accounting procedures within a company, can fully understand them but perhaps more important than that, can identify financial trends.

Although most financial statements may have peaks and troughs, it is the reason for those peaks and troughs which all too often CEOs miss and that can be crucial in the success or failure of a company to make profits. AS the CFO of a company is often chosen for their knowledge of the business the company is in as well as their accounting abilities, a CFO is generally well placed to not only recognize any peaks and troughs but also often able to match them to certain business activities that may have changed at those times. One CFO that has proven quite adept at this is Maureen O’Connell, the CFO for Scholastic, an American Publishing Corporation. You will see though from Maureen’s profile that she was well suited for this position before she was awarded it.

Scholastic as mentioned, is a publishing corporation and as Maureen had had experience as a CFO for both Publishers Clearing House and Barnes and Noble, her qualifications could not have been more perfect. This however is not the case for many accountants that try to step up to be CFOs and so often the best they can hope for is to be the head of accounting departments. Usually the head of an accounting department will report to the CFO who is in fact responsible for all accounting but usually delegates this part of their responsibilities in order to spend more time on other thing.

Their other responsibilities are of course to study the accounts and look for peaks and troughs and then associate them with an aspect of the business which may have been responsible for them. By doing this, the CFO can advise the CEO as to where potential problems may lie in the future of the business, allowing them to avoid troughs in the future and make the most of any potential peaks also in the future. If the CEO is considering any expansions, the CFO should also be able to advise them on how much money is available for those expansions and possibly which area an expansion may be most profitable. It is therefore the CFO and not the CEO that dictates which direction the company heads in the following few months, a responsibility that many accountants may not wish to have on their shoulders.

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Get People To Buy Your Stuff

Posted by on Mar 23, 2017 in Services | Comments Off on Get People To Buy Your Stuff

Do you have some interesting products on display but you’re not getting as much buyers as you want to have? If that’s the case then you should know how to advertise. Though folks may stumble upon your items and become instantly attached to them so much that they would recommend it to those whom you care about, you have to understand that there are so many products that are offered right now and your chances of getting your stuff simply discovered may be slim. You really have to inform people of the existence of your brand and the product line that you have so that you could get them to pay you with their hard-earned money. Even though it may be true that you may have lots of competitions already, you shouldn’t shy away or feel intimidated since big businesses also had humble beginnings. To get people to check out your stuff and literally purchase them, you should take advantage of the internet, have your goods displayed online and then convince people that they should buy what you’re selling.

Instead of just having a website and putting things there for people to see, however, it’s important that you endorse items properly. Make sure that you post quality images that could convince people that your goods are worth paying for. You should also write down the descriptions of your goods so that you could inform people of the specifications of your products and also let them become convinced that they’re what they should own. You don’t really have to work hard and do frequent posting on websites online just so you could have your products promoted somehow. You could just employ a copywriter to do the writing or creation of content for you. To check out some that are available for employment, you could try to visit Basically, with the aid of an expert, you may be able to endorse your things effectively. That’s because the said person is knowledgeable about the way psychology works and can create stuff that are persuasive to people. Hiring a copywriter can be quite beneficial too since through so you’d be able to focus on the improvement of your products. You should be concerned about the quality of what you’re offering since you don’t want to receive complaints from customers and providing refunds sometimes may be troublesome. However, if you’re on a strict budget or can’t afford to employ the said type of professional, you could do endorsements on your own.

For you to effectively promote your goods, you could take advantage of social sites or pages on the internet where you could easily connect to lots of users. You could try out Facebook, for instance, since it has millions of users. You should make a social account that’s designed for your brand so that you would have a page where you could not only post things related to your items but also gather customers and also fans. To convince folks that they should get your stuff, though, you should use your social account frequently and post promotional materials weekly. To know if what you’re doing is effective, though, you should keep track of your advertisements and sales altogether.

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